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Resume

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Learn More About Molly Floyd Guevara at LinkedIn

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Skills

Proficient in MAC & PC computers

Wacom Intuos Professional Pen Tablets

Expert knowledge of marketing using Twitter, Facebook, Myspace, Tumblr,  LinkedIn, YouTube, Pheed, Pinterest, Instagram, Snapchat and all social networking platforms

SEO & creative online marketing using SEO tools, social media, Google Analytics, Adsence, Adwords & Webmaster software. Proven results in Google, Yahoo & Bing with my Organic SEO campaigns

Human resource skills, including hiring, termination, mediation, drafting and posting job descriptions, recruiting in the Web/tech industry

Expert knowledge of Adobe Creative Suite, including Dreamweaver, Photoshop, Lightroom, Illustrator, InDesign, Premiere, ColdFusion

Working remotely with Cisco VPN client

QuarkXPress

Microsoft Office

WordPress Blog set up and Design

Tumblr Blog set up and Design

Expert Copywriting for SEO

Ooyala and YouTube website and ad integration

Content Creation

Digital SLR  Photography

Skype

Mailchimp

Constant Contact

Conference call and online meetings

Video Editing

Ad Management Platforms

SEO/SEM tool such as Raven and Moz

Traveled to multiple SEO and Webmaster Conferences annually

Generated Traffic and ROI Reports

Creating Monthly Budgets

Powerpoint Presentations

Experience

2011-2014 LTI Inc./cdsavoia San Diego, CA
Online Marketing Director
• Develop creative ways of marketing websites, Apps and Roku Channel for startup Entertainment Company focusing on Fine Art, Music, Fashion, Wine and Design
• Build Social Media Campaigns under all applicable platforms for established multi-million dollar Entertainment Company
• Managed ongoing SEO contract/project on Million plus visitor/Multi-Million dollar revenue per month website
• Strategized and implemented an SEO project that increased unique organic traffic and revenue of $350,000 plus over first quarter, steady increased monthly thereafter
• Conversions on over 500,000 Organic keywords
• Ranked for over 500,000 keywords on first page of Google
• Increased Social Media users and revenue via Twitter and Facebook as soon as I took over the department
• Managed and strategized outsourced Google Adwords campaign with 200% ROI
• Researched and purchased quality traffic with 100% ROI
• Created Advertising campaigns and material for all online ads purchased
• Managed an in-house Marketing team, including interns
• Managed overseas team of programmers
• Created and designed multiple Tumblr and WordPress blogs for content marketing
• Video Marketing using Ooyala, YouTube and Vimeo
• Managed overseas programmers to design and implement Roku Channel
• Managed overseas programmers develop a complicated video, blog and forum custom WordPress CMS website
• Managed, designed and tracked E-mail marketing campaigns using MailChimp
• Keep up on latest online marketing trends and technologies
• Ensure all original content was handled from director, added to website and marketed via Social Media outlets.
• Creation and art direction of viral Memes, Infographics and online marketing material, including training team members
• Trained in house team, including interns to properly utilize Social Media tools, properly post, tag and use Social Media networking sites, use photoshop and create marketing material
• Generate and present ROI and traffic reports for Executives
• Program for cross browser platforms
• SEO & creative online marketing using SEO tools, Social Media, Google Analytics, Adsence, Adwords & Webmaster Tools software. Proven results in Google, Yahoo & Bing with my Organic SEO campaigns
• Copywriting for organic SEO
• Managed a custom in house Affiliate program for webmasters, which generates more than a million dollars per year and Million plus unique visitors per month
• Ensured webmasters had all online marketing materials, including banners, ads, etc..
• Track all online affiliate sales and ensure all affiliates were on track for monthly goals
• Logo creation
• Used Basecamp and Trello to manage projects
• Custom graphic design for blog websites & print marketing material
• Set monthly customer acquisition and traffic goals
• Set, met and exceeded strict deadlines
• Maintained a positive attitude and work environment for my team
• Maintain excellent working relationships with clients, employees, colleagues, executives and owners
• Managed in house, domestic and international contracted web programmers and projects
• Maintain excellent working relationships with clients

 

2004-2011 RS&A/Natural Networks San Diego, CA
Programmer, Designer, SEO, Sales, Project manager
• Maintained over 100 web & print design accounts in a wide range of industries
• Website design, development & ColdFusion, Css, Html, JavaScript, Ajax, Asp & Php programming of websites
• Sql database design
• Expert knowledge of Adobe Creative Suite; including daily use of Dreamweaver, Photoshop, Illustrator, InDesign, ColdFusion
• Program for cross browser platforms
• SEO & creative online marketing using SEO tools, Social Media, Google Analytics, AdSense, Adwords & Webmaster Tools software. Proven results in Google, Yahoo & Bing with my Organic SEO campaigns
• Copywriting for organic SEO
• Implemented and manage Affiliate programs for clients; including Amazon, Godaddy, Commission Junction, Google Adwords, AdSense
• Drafting customer proposals for projects
• Project management
• Product photography
• Logo creation
• Company branding
• Meet strict deadlines
• Custom graphic design for websites & print marketing material

2000-2004 Toymakers Collection San Diego, CA
Sales/graphic design
• Maintained over 100 retail boutique & artist accounts
• Travel, set up & sales at trade shows in California & Arizona

1997-2000 Daily Bread Rollerblading Magazine
San Diego, CA

Sales/Graphic Design
• Maintained over 500 extreme sports retail accounts
• Travel, set up & sales at trade shows throughout the United States
• Graphic design for the magazine, including sales brochures & creative marketing

1995-1997 Transwold Skatebaording and Sowboarding Magazine
San Diego, CA

Sales/Graphic Design
• Maintained over 500 extreme sports retail accounts
• Travel, set up & sales at trade shows throughout the United States
• Produce creative sales campaigns & marketing material
• Volunteered for industry associated Charity Events

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